TikTok is introducing a updated setting that allows them to reduce the amount of artificial intelligence-produced content appearing in their streams. This move comes as the company revealed that it now features more than 1 billion AI videos.
Pilot Phase and Launch
The update is being tested over the following weeks before a full-scale launch. This shift coincides with a surge in AI content, driven by new video-generation tools.
AI Content on Other Platforms
Studies have shown that approximately one in 10 of the most rapidly expanding video streams on another major platform primarily display AI-generated videos. A large amount of this material is classified as low-quality AI content, a label for inferior, bulk-generated content that is frequently illogical or dreamlike.
“We know from our community that numerous viewers enjoy content made with AI tools, ranging from AI artwork to informative clips, and we intend to offer the community the power to adjust the amount of that, depending on their own choices,” stated a spokesperson.
AI on the Platform
The platform announced that there are currently 1.3bn videos on its network tagged as artificially created. Overall, more than 100 million pieces of content are submitted to the platform daily, making AI content a relatively small portion of its overall inventory.
Customizing Your Feed
Viewers will be in a position to reduce or increase the level of artificial media they see by opening the “manage topic” setting in the app and selecting “AI-generated content”. Additional categories that are already be adjusted under the setting encompass current affairs, style, beauty, and choreography.
AI Disclosure Rules
The platform’s rules oblige creators to tag lifelike artificially created content, and it bans dangerous fake videos of celebrities or emergencies. Any authentic-looking artificial content that is not labeled can be deleted under its user guidelines.
Additionally, the service will from now on apply an “AI-made” label to content created with its own AI tools, or identified by an industry-wide initiative for spotting AI-generated material. This measure is designed to help prevent users from trying to evade the disclosure requirement.
Responsible AI Funding
TikTok is also introducing a $2m educational fund for specialists and organizations to create informative material about using AI responsibly. This initiative will benefit non-profit groups specializing in training computer science.
Content Safety Approach
TikTok has defended its content review process, amid discussion over intentions to lay off numerous content moderators in Britain. It is planning to cut 439 jobs in its trust and safety division in its British office, with trade unions and internet security professionals raising concerns that staff are being displaced by automated systems.
A company official clarified that staff-based oversight would remain essential, but AI can safeguard staff by filtering out the most distressing content ahead of it is viewed by humans. TikTok stated a notable drop in shocking and graphic content seen by content reviewers over the past year due to intervention by its AI tools.
We believe it is crucial to balance people and machines to keep the platform safe,” the executive stated. “We’ll have humans as involved in the system, but we further consider it’s highly necessary to limit contact with unsafe media as rapidly, which is the area in which a extensive automated help is making a difference work at speed.”
